Network marketing is a craft you can learn

Learn the craft.Build your team.Help it grow.

Just starting out, having meetings without building a team, or looking to develop the team you have? Break The Wall explores the skills you need, from the first conversation to supporting your partners.

Discover the book Where do I start?

Invite · Present · Follow up · Support

« This is the book I wish I had read when I started. It would have saved me time. A lot of time. »

Éric Clerc — Translated from the French introduction

01 / YOUR STARTING POINT

Start where you are.

I don’t have a team yet.

You want to move forward, but you are unsure how to talk about your project or invite the first people. Start by finding your footing and learning to open a conversation.

Positioning · Your story · Invitations

I’ve started, but it’s not taking off.

You have meetings, then conversations fade or new partners struggle to find their way. Revisit your presentations, follow-up and the first steps you take with them.

Presentations · Follow-up · Getting started

I want to develop my team.

Your first team is in place. Now you need to pass on what you know, give new partners a clear start and help others build teams of their own.

The three phases · The first 90 days · Teaching others

02 / INSIDE THE BOOK

Real challenges. Practical skills to learn.

The book connects Éric’s experience with everyday practice. It lays the foundations, works through the conversations, then explores how to support and develop a team.

Build your foundations

Understand the craft, find your professional footing, create your project and watch it grow.

01 — Two worlds
02 — Breaking my wall: the Russian journey
03 — MLM stereotypes
04 — Why get involved in MLM?
05 — Becoming a professional: positioning
06 — Your story
07 — Your network, your project, your vision
08 — Your responsibility
09 — Assessing and developing your potential

Put it into practice

Invite, present, follow up and handle objections: the skills you need before you can build a team.

10 — The art of inviting
11 — The presentation
12 — The stages of a presentation meeting
13 — Follow-up
14 — Objections

Support and develop

Help partners make a real start, organise their first 90 days and understand the three phases of network development.

15 — Getting your partner started
16 — You
Conclusion

03 / THE BOOK

A book for your first steps. And the steps that follow.

Break The Wall draws on more than thirty years of field experience. Éric Clerc shares his journey, his mistakes and the practices he wishes he had known at the start.

Read it from beginning to end, then return to the chapter that addresses today’s challenge: an invitation, a presentation, a follow-up or a partner’s first steps.

16chapters30+years in the fieldFrom contactto teaching others

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04 / THE AUTHOR

Éric Clerc

Éric Clerc · Author and network marketing trainer

Before training teams, Éric had to learn how to invite, present and handle rejection himself. In the book, he recounts his beginnings in France, then Italy, before his career took off in Russia, along with the experiences that shaped the way he works.

His aim is to share the guidance he wishes he had at the start, and show how everyday actions can lay the foundations of a team.

05 / THE NEXT STEP

First, build a team. Then help it learn to build.

Once the foundations are in place, a new question emerges: how can you help partners act and teach others without everything resting on you? This is where the idea of a “network architect” belongs, alongside the three phases described in chapter 15.

I already have a team: take stock

06 / IF YOU ALREADY HAVE A TEAM

How dependent is your network on you?

Already have a team? This questionnaire helps you reflect on what still relies on you. It is intended for this stage, not as an assessment of your ability to get started.

12 questions3–4 minutesImmediate result

ONE STEP, THEN THE NEXT

You can start learning before you have it all figured out.

Discover the book